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In 2022, the global market for gummy vitamins was estimated to be worth $4.18 billion. By 2030, the global market for gummy vitamins is expected to be worth $7.96 billion, up from $5.25 billion in 2023. This is a CAGR (compound annual growth rate) of 8.30%. The primary market drivers boosting the market growth are shifting customer preferences, rising health consciousness, and improvements in manufacturing technology.
People who have trouble swallowing tablets often choose gummy vitamins because they are easier to chew. Customers' demands for novel vitamin supplements have led to the introduction of items like hemp-based gummies and pet gummies. Companies used to only make gummy vitamins in a limited range of flavors and hues. However, with increasing exposure and use, they have become more widely accepted. Gummies in flavors including lemon, orange, cherry, strawberry, and more are the subject of research and development at Church & Dwight Co., Inc., a manufacturer in the United States.
Sticky vitamin supplements like "START," "BLINK," "CONTINUE," and "RESET" were developed by US startup 16VIT in March 2020 for the health of modern gamers. The company is poised to capitalize on the expanding market for nutritional supplements by offering a wide range of vitamins, energy drinks, and multivitamins designed specifically for competitive gamers. Consumer appetite for nutritional products like dietary supplements is being driven by a combination of rising population and consumer understanding in both developing and developed countries. The market for vitamin supplements has exploded in recent years as a result of high consumer demand. Manufacturers' efforts to cater to niche markets, such as those with vegetarian or diabetic preferences or those shopping for children, have also contributed to the market's growth.
Gummy vitamins are chewable vitamins that resemble gummy sweets in terms of flavor, texture, appearance, and size. However, vitamins are added to these gummies to provide additional benefits to the final consumer. Recent years have seen a meteoric rise in the popularity of gummy vitamin supplements around the world. It was introduced at first to attract more young buyers. In recent years, however, gummy vitamins have become increasingly popular not only among children, but also among adults and people of advanced age. It's meant for people who are open to taking supplements in formats other the traditional tablet, capsule, or pill, among others. As an added bonus, consumers choose these candies since they are chewable and easy to swallow while still delivering the promised benefits. The rising popularity of vitamin-infused gummies can be partially attributed to the findings of a study published in the European Journal of Clinical Pharmacology, which found that more than 30% of customers have trouble swallowing pills.
The unpredictable pandemic circumstances have had a moderate effect on the global gummy vitamin market. The influence of COVID-19 on the availability of raw materials and the production of finished goods is being felt across the supply chain. Since several of the industry's most important competitors are headquartered in North America, the area is crucial to the gummy vitamins market overall. Because of the COVID-19 lockout and restrictions, products are unable to freely move out of these areas. Nonetheless, increased sales at grocery stores and big-box retailers point to a consumption boom in the region.
The popularity of gummy vitamins can be attributed in large part to their portability and deliciousness. Gummy vitamins are more convenient than capsules and pills because of their form and flavor. Gummy vitamins' rise to prominence can be attributed in large part to their appealing combination of portability and flavor, especially among younger and older consumers. There has been a rise in the demand for supplements that can aid in general health and wellness as people grow more health conscious. Many people like the idea of gummy vitamins because they are a convenient way to get the nutrients their bodies need.
In addition, the variety of gummy vitamins available has contributed to the market's explosive rise in recent years. Gummy vitamins have expanded from the standard multivitamin to include a wide variety of formulations, some of which are aimed at addressing specific health issues like those related to the immune system, the digestive system, and bone health. Consumers have become increasingly interested in gummy vitamins as manufacturers have introduced more varieties to meet their diverse needs.
Report Coverage
Global Gummy Vitamins research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Gummy Vitamins report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Gummy Vitamins competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Gummy Vitamins market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Gummy Vitamins market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Gummy Vitamins market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Church & Dwight Co. Inc. (US), Life Science Nutritionals (Canada), Bettera Brands LLC (US), The Clorox Company (US), Softigel (US), Nature's Way Products, LLC (US), Zanon Vitamec Inc. (US), Olly Public Benefit Corporation (US), Herbaland Naturals Inc. (Canada), Hero Nutritionals, LLC (US), SmartyPants Inc. (US), The Nature's Bounty Co. (US), IM Healthcare (India), Nutra Solutions (US), Makers Nutrition, LLC (US), Vitakem Nutraceutical Inc. (US), x`Bayer Group (Germany), Ernest Jackson (UK), Boscogen, Inc (US), and Santa Cruz Nutritionals Inc. (US).
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Gummy Vitamins market based on the below-mentioned segments:
Global Gummy Vitamins Market, By Type
Single Vitamins
Multi-vitamins
Global Gummy Vitamins market, By Distribution Channel
Store-based
Non-store-based
Global Gummy Vitamins Market, By End User
Child
Adult
Global Gummy Vitamins market, Regional Analysis
People who have trouble swallowing tablets often choose gummy vitamins because they are easier to chew. Customers' demands for novel vitamin supplements have led to the introduction of items like hemp-based gummies and pet gummies. Companies used to only make gummy vitamins in a limited range of flavors and hues. However, with increasing exposure and use, they have become more widely accepted. Gummies in flavors including lemon, orange, cherry, strawberry, and more are the subject of research and development at Church & Dwight Co., Inc., a manufacturer in the United States.
Sticky vitamin supplements like "START," "BLINK," "CONTINUE," and "RESET" were developed by US startup 16VIT in March 2020 for the health of modern gamers. The company is poised to capitalize on the expanding market for nutritional supplements by offering a wide range of vitamins, energy drinks, and multivitamins designed specifically for competitive gamers. Consumer appetite for nutritional products like dietary supplements is being driven by a combination of rising population and consumer understanding in both developing and developed countries. The market for vitamin supplements has exploded in recent years as a result of high consumer demand. Manufacturers' efforts to cater to niche markets, such as those with vegetarian or diabetic preferences or those shopping for children, have also contributed to the market's growth.
Gummy vitamins are chewable vitamins that resemble gummy sweets in terms of flavor, texture, appearance, and size. However, vitamins are added to these gummies to provide additional benefits to the final consumer. Recent years have seen a meteoric rise in the popularity of gummy vitamin supplements around the world. It was introduced at first to attract more young buyers. In recent years, however, gummy vitamins have become increasingly popular not only among children, but also among adults and people of advanced age. It's meant for people who are open to taking supplements in formats other the traditional tablet, capsule, or pill, among others. As an added bonus, consumers choose these candies since they are chewable and easy to swallow while still delivering the promised benefits. The rising popularity of vitamin-infused gummies can be partially attributed to the findings of a study published in the European Journal of Clinical Pharmacology, which found that more than 30% of customers have trouble swallowing pills.
The unpredictable pandemic circumstances have had a moderate effect on the global gummy vitamin market. The influence of COVID-19 on the availability of raw materials and the production of finished goods is being felt across the supply chain. Since several of the industry's most important competitors are headquartered in North America, the area is crucial to the gummy vitamins market overall. Because of the COVID-19 lockout and restrictions, products are unable to freely move out of these areas. Nonetheless, increased sales at grocery stores and big-box retailers point to a consumption boom in the region.
The popularity of gummy vitamins can be attributed in large part to their portability and deliciousness. Gummy vitamins are more convenient than capsules and pills because of their form and flavor. Gummy vitamins' rise to prominence can be attributed in large part to their appealing combination of portability and flavor, especially among younger and older consumers. There has been a rise in the demand for supplements that can aid in general health and wellness as people grow more health conscious. Many people like the idea of gummy vitamins because they are a convenient way to get the nutrients their bodies need.
In addition, the variety of gummy vitamins available has contributed to the market's explosive rise in recent years. Gummy vitamins have expanded from the standard multivitamin to include a wide variety of formulations, some of which are aimed at addressing specific health issues like those related to the immune system, the digestive system, and bone health. Consumers have become increasingly interested in gummy vitamins as manufacturers have introduced more varieties to meet their diverse needs.
Report Coverage
Global Gummy Vitamins research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Gummy Vitamins report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Gummy Vitamins competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Gummy Vitamins market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | Church & Dwight Co. Inc. (US), Life Science Nutritionals (Canada), Bettera Brands LLC (US), The Clorox Company (US), Softigel (US), Nature's Way Products, LLC (US), Zanon Vitamec Inc. (US), Olly Public Benefit Corporation (US), Herbaland Naturals Inc. (Canada), Hero Nutritionals, LLC (US), SmartyPants Inc. (US), The Nature's Bounty Co. (US), IM Healthcare (India), Nutra Solutions (US), Makers Nutrition, LLC (US), Vitakem Nutraceutical Inc. (US), x`Bayer Group (Germany), Ernest Jackson (UK), Boscogen, Inc (US), and Santa Cruz Nutritionals Inc. (US). |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Gummy Vitamins Market from 2021 to 2030.
- Market Forecast for Gummy Vitamins Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Gummy Vitamins competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Gummy Vitamins
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Gummy Vitamins market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Gummy Vitamins market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Church & Dwight Co. Inc. (US), Life Science Nutritionals (Canada), Bettera Brands LLC (US), The Clorox Company (US), Softigel (US), Nature's Way Products, LLC (US), Zanon Vitamec Inc. (US), Olly Public Benefit Corporation (US), Herbaland Naturals Inc. (Canada), Hero Nutritionals, LLC (US), SmartyPants Inc. (US), The Nature's Bounty Co. (US), IM Healthcare (India), Nutra Solutions (US), Makers Nutrition, LLC (US), Vitakem Nutraceutical Inc. (US), x`Bayer Group (Germany), Ernest Jackson (UK), Boscogen, Inc (US), and Santa Cruz Nutritionals Inc. (US).
Primary Target Market
- Market Players of Gummy Vitamins
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Gummy Vitamins market based on the below-mentioned segments:
Global Gummy Vitamins Market, By Type
Single Vitamins
Multi-vitamins
Global Gummy Vitamins market, By Distribution Channel
Store-based
Non-store-based
Global Gummy Vitamins Market, By End User
Child
Adult
Global Gummy Vitamins market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
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